Apple's strategic gouging for a new century
The day I bought my Macbook laptop computer, I saw how the power cord pinched and bent where it met the plug, and I thought no way that thing will last. Sure enough, it frayed and broke after less than two years of not especially intensive use. (I loved the Apple store employee's — or does Apple call them partners or associates? — explanation that I would not have had to pay $85 for a $15 adapter if I had paid $249 for an AppleCare protection plan. Technology, as I wrote at the time, was not the only area where Jobs was a genius.) And now, a year and a half later, the replacement cord has gone on the fritz.
Apple's strategy is brilliant, really. Make and sell a good but expensive product, and you can afford to gouge the customer on the vital accessories. In fact, it would be irresponsible to the shareholders to do anything less. After all, no one is going to toss out a $1,500 computer because of a shitty power cord.
Jobs once said the world is full of things invented by people no smarter than you yourself. He was wrong about that. Jobs was much smarter than most people, and not just for the reasons his hagiographers would like the world to believe.
© Peter Rozovsky 2014