Eric Hoffer's labor pains
Around the time Ronald Reagan broke the Professional Air Traffic Controllers Organization in 1981, I noticed that some service and blue-collar businesses began to call their workers “associates,” at least in public.
Much more recently, a Starbucks in Philadelphia posted a notice that it was looking for “partners.” Since I doubt that Starbucks was offering a financial stake and a voice in running the company, at the very least the company was indulging in creative redefinition of partner.
What would Eric Hoffer have thought of this verbal trickery, if he took the words seriously? Here's another bit from The Ordeal of Change:
Much more recently, a Starbucks in Philadelphia posted a notice that it was looking for “partners.” Since I doubt that Starbucks was offering a financial stake and a voice in running the company, at the very least the company was indulging in creative redefinition of partner.
What would Eric Hoffer have thought of this verbal trickery, if he took the words seriously? Here's another bit from The Ordeal of Change:
“Any doctrine which preaches the oneness of management and labor—whether it stresses their unity in a party, class, race, nation, or even religion—can be used to turn the worker into a compliant instrument in the hands of management.”© Peter Rozovsky 2012
Labels: Eric Hoffer, Starbucks






