What about extreme? Do you like your sports extreme? Your skin care? Management tools? Law-enforcement supplies? How about your edge switching?
This week I received notice of a service where extremity is the last thing I'd expect or want. I don't know about you, but when the dentist leans over my head, furrows his brow, and reaches for his tool kit, the last thing I want him thinking about is street luge or half-pipe.
How about you? What's the oddest or most ridiculous application of extreme to a product or service that you know of? For extra fun, let loose your inner ad man and make one up! Extreme baby food, anyone?
© Peter Rozovsky 2011